When it comes to building your brand in a particular neighborhood (or “farm” as they call it in real estate), old fashioned postcards are still an effective way to go about it. In some ways, they’re almost more effective as less and less real estate agents use them and go online instead. I’ve had great success reaching buyers online, but when it comes to sellers in my neighborhood, I get relatively few.
While customizing a postcard with the recipients name is nothing new, I suggest trying a more comprehensive customization I used at my old brokerage. I called it a “lettercard” and I worked with my digital printer, www.postcardservices.com, to create a stock background below that they kept on file:
Then, I created a mailing list of five large condo buildings in my neighborhood, totaling about 1,000 people. I created a custom letter for each building, with building specific news and sales data, and then sent the text file to postcardservices.com. They combined it all, and after the first time it only took me a few minutes to get everything ready, while providing sellers with custom info they actually wanted:
