I recently wrote an article about 7 ways to save money, and thought I’d highlight a couple of them here. If they seem helpful, you can read the full article here. I personally use all of the products in the article, and for full disclosure the links to Basecamp and Highrise are part of their affiliate program that I recently joined (though I would have recommended them regardless, and hey, I am in sales after all 
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A few highlights:
Point 4, using free/ low cost online crm software:
Most Customer Relationship Management software, especially that made for the real estate industry, is notoriously hard to use. Are a few custom fields worth hundreds of dollars and hours of syncing and tech headaches? If you don’t think so either, try Highrise, an online CRM that lets you manage up to 250 contacts for free, with more powerful plans available for only a few dollars a month.
Point 7, picking up the phone instead of spending more on advertising:
I learned this idea from the course “Ninja Selling” by Larry Kendall. His great advice: make 50 brief calls to people you know every week and offer them real estate information of value (sales in their neighborhood, market update, etc.). This costs you nothing, and is probably the single most effective thing you can do to generate more business. Try it for a month.
I learned this idea from the course “Ninja Selling” by Larry Kendall. His great advice: make 50 brief calls to people you know every week and offer them real estate information of value (sales in their neighborhood, market update, etc.). This costs you nothing, and is probably the single most effective thing you can do to generate more business. Try it for a month.
Point 2, using free or low cost real estate transaction management software:
If you’re looking for a quick way to differentiate yourself and offer great service to your clients, try using free/ low cost online transaction management software such as Basecamp. You can add tasks, milestones, messages, upload documents, and best of all your client can login and view his listing or purchase status at anytime. You save money by not needing a transaction coordinator, your clients love the transparency, and you’ll save time because there will be less emails and calls back and forth.
