Image Source: My Single Property Websites Data Source: 2008 NAR Profile of Home Buyers and Sellers
As part of it’s “Right Tools, Right Now” program, our national association is generously providing the 2008 NAR Profile of Home Buyers and Sellers free as a download to Realtors (go to www.realtor.org to download). I spent some time reviewing the profile and combining it with my own experience, and wrote a lengthy summary of it on my single property websites. You can view my full review and the other graphs I made here: Real Estate Marketing: What Sellers Want. Here is an excerpt:
The pie chart above shows what sellers most want from real estate agents. There are four nearly perfectly equal “biggies” that were picked by over 80% of sellers, with everything else picked first by less than 20% of sellers. The four things sellers wanted most:
- Help price the home competitively
- Help sell the home within specific timeframe
- Help find a buyer for home
- Help seller market home to potential buyers
Notice that these four things are nearly perfectly equal, at 20% each except for pricing help at 21%. That means if you want to give 80% of your sellers the #1 thing they desire from a real estate agent, you need to hit all four of these nails on the head. Read more…
